Thursday, 9 February 2012

Audience Research


This symbol if present means that you have to be aged 12 or over to be able to buy or rent or watch a film at the cinemas if this is the rating for the film. These types of films can include infrequent drugs, infrequent use of strong language, brief nudity, discreet sexual activity, and moderate violence. This rating is very rarely used for horror films and if it is, the horror film will be extremely mild.





This symbol if present means that you have to be aged 15 or over to be able to buy or rent or watch a film at the cinemas if this is the rating for the film. These types of films can include adult themes, hard drugs, strong language and one use of very strong language, moderate-strong violence/sex references, and undetailed sex activity. This rating is only used on mild horror films.





This symbol if present means that you have to be aged 18 or over to be able to buy or rent or watch a film at the cinemas if this is the rating for the film. These types of films don’t have limitation on the bad language that is used. Hard drugs are usually allowed, and strong violence/sex references along with strong sexual activity are also allowed. Scenes of strong real sex may be permitted if justified by the context. This rating is usually the main rating used for horror films, as they tend not to be suitable for younger viewers.

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